Thursday, September 8, 2022

Lack of Dolby Atmos and Spatial Audio support in Disney + Hotstar

 In recent years, the OTT has taken everyone by storm with its market share and number of people or youngsters watching the content every day. Both Netflix and Disney+ have been front-runner in gaining new subscriber or bringing the regional content to the masses, both have their own pros and cons. However, one major disadvantage in Disney+ OTT platform is their lack of support for Dolby Atmos and Spatial audio. Following are my reasons on why Disney+ OTT platform should adopt to this new feature at the earliest

  • Competitors advantage: Amazon Prime have adopted to the Dolby Atoms sounding options and Netflix have gone one step further by adding Spatial audio feature to its content. The Dolby Atmos have been now available consistently with content from Amazon Prime, the sound experience was good and helps users across Android/iOS ecosystem to enjoy the content. While Spatial audio is more specific to Apple ecosystem, adopting this advanced sound feature for its content would force its subscribers to engage in the OTT platform and enables its users to experience the content with advanced sounding option.
  • Delayed feature adoption is a missed opportunity: With technology advancements and new sounding features available each day, the delayed feature adoption would eventually lead to subscribers exiting the OTT platform and continue their subscription to the other platforms.

Hope Disney+ understands the importance of introducing new technologies such as Dolby Atmos and Spatial Audio options to its content. For more such information or articles, please feel free to check out the articles published in “G R Team Sites”